AirClean Filters

Breathing life into an essential household item with modern visual identity

Brand Identity, Digital Design
Overview
AirClean Filters is a product/service introduced by Ultra Air, an Australian company providing air-conditioning sales and services. This innovative product helps to provide clean air within the house or office by using disposable filters that can be replaced every three to twelve months. 
The strategy behind the brand was to keep it young, modern and clean; targeting family homes, thus, using bright colours and feel good imagery. The website was created to show information that is straight to the point and easy to understand which was achieved by using simplified icons and infographics.
Client
Ultra Air

Agency
Meshmedia

Year
2017

Deliverables
Logo
Brand Identity
Website
Brochures

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