Hype by Fowler Homes

Empowering first home buyers through thoughtful branding

Brand Identity, Digital Design
Overview
Fowler Homes unveiled 'Hype Series,' a new collection of home designs tailored specifically for first home buyers.
The primary goal behind launching this collection was to capture the attention of young families and first-time homebuyers. With this target audience in mind, I implemented a strategic design approach, incorporating vibrant colours, lively imagery, welcoming typefaces, and playful icons. 

This design direction intentionally contrasted with the established black and gold aesthetics of the Fowler Homes brand, creating a distinctive and appealing visual identity for the 'Hype Series.'
Client
Fowler Homes

Agency
Meshmedia

Year
2018

Deliverables
Logo
Brand Identity
Website
Brochures

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