overview
As Metigy implemented their new visual identity into the product, it was evident that the marketing website also urgently required a revamp. This was crucial for establishing a cohesive user experience between the two digital touchpoints.
As the first digital design hire within the Growth Marketing team, I led the visual and interaction design of the customer-facing website. This role involved close collaboration with the Content Lead, Senior Web Developer, and Head of Growth.
Company
Metigy
Industry
SaaS / Martech
Year Completed
2021
Deliverables
UX/UI
Website
Brand Identity
Digital Design
Social Media
Homepage Design – Before and After
Revamping the marketing site
A series of enhancements was implemented on key landing pages. Unlike the previous design that emphasised the platform's capabilities, the new design focused on addressing user pain points, as identified by insights gathered from the user research.
How It Works Page Design – Before and After
Fostering familiarity through human connection
Additionally, improvements were applied to the graphic elements on the page, introducing images featuring individuals in business settings while incorporating elements from the product UI.
This approach aimed to establish a human connection and foster familiarity, resonating particularly with our target audience of small to medium business owners. Representing diversity was also a key consideration, acknowledging our global user base.
Pricing Page Design – Before and After
Building brand awareness
In collaboration with Content and Growth Marketing teams, I also managed the creative direction of digital marketing campaigns that would increase brand awareness and promote new product features across multiple digital channels including email, social media and digital ads.
Google Ads Campaign - Instagram Stories
Google Ads Campaign - Instagram Post
Google Ads Campaign - Display Ads
Google Ads Campaign - Landing Page
